Tag Archive for stewardship

A Study in Failure, Part 4

In response to God’s call, we had started a small company to publish pocketsize books to draw people to Christ. In spite of excellent product, we were failing to attract a broad enough market to support the company. (See “A Study in Failure, Part 1”; “A Study in Failure, Part 2”; “A Study in Failure, Part 3”.)

Our financial concerns about our struggling young company grew to a crushing certainty: it would not be profitable. Indeed, it would not be sustainable at all. From the beginning, my wife and I had been supporting it from our personal incomes, but we simply couldn’t continue.

By early 2008, the company was hundreds of thousands of dollars behind and bleeding more red ink every month. The time had come. We set 8/31/2008 as the date we would quit selling any physical product, then spent most of 2008 selling off as much stock as possible at a huge discount. After that, for two months we tried donating product to selected ministries if they would simply pay shipping cost. At the end of October, it was all over but the nagging questions.

Fortunately, the company had no debt. It had never taken out any loans. Gloria and I had always taken a “pay as you go approach”. But there was no hope of recouping the mountain of money we had poured in. And the book publishing ministry to which God had called us was no more. We had to give up.

Had I mistaken God’s call to this publishing ministry? Had I let my personal desires cloud my judgment?

Or had I simply been a personal failure?

continued on Wednesday

A Study in Failure, Part 3

In response to God’s call, we were starting a small, specialized publishing company. Our focus was getting Christian materials into the hands of people who wouldn’t go to a Christian bookstore and buy and read a book. God had led us through the planning stages. (See “A Study in Failure, Part 1”, and “A Study in Failure, Part 2”.)

In the fall of 1998, we released our first two pocketsize books, Knowing God and Simple Prayers. The following February we released For Servants of God and The Satisfied Life, then another two in August, The Most Beautiful Way to Live and Step by Step. In 2000 through 2002, we published six more: Seeing God in the Darkness; Christmas Is Jesus; Your Will Be Done; Daily Love; Make Music to the Lord; and Help Me Pray. These twelve included evangelistic books and devotional books, both seasonal and non-seasonal, touching a variety of topics and uses.

In spring, 2000, we published the first issue of a free quarterly newsletter, Knowing Christ. Then in late 2001 we launched our website, LNWbooks.com, containing only the 12 pocketsize books. A fellow employee named Ross Kimbrough built that first edition of the website. It was soon taken over by my daughter, Kindra Bible, then a young computer programmer.

My wife, Gloria, my partner in the business, helped as much as her time allowed, primarily taking care of our mailing list.

People seemed to love the product. It was meaningful, fresh, attractive, and very practical. The website gradually built up good traffic.

But the company was only a few years old when I began to realize that I couldn’t make it profitable. Running my own business, being responsible for most of it by myself, had brought me face-to-face with my own weaknesses and limitations. It was only me, and even with my years of experience, there were important publishing functions I couldn’t do well. I’m weak in marketing, and in sales I am the world’s worst! That’s right: THE worst. In high school I couldn’t even sell band candy, and who doesn’t love a chocolate bar?

The product was beautiful and had great content, but I lacked the ability to get the circulation up to profitable levels. Hiring someone was out of the question.

After 12 books, we quit releasing new titles. We let the program continue for several years after that, and we did our best. But we knew that a difficult decision was coming. Without God’s miraculous intervention, the company could not survive.

continued on Friday

A Study in Failure, Part 2

God had called me to start my own specialized publishing company, growing out of our involvement in evangelism at our local church. We were to focus on reaching people who wouldn’t walk into a Christian bookstore and buy and read a book. (See “A Study in Failure, Part 1”.)

How do you get Christian materials into the hands of people who aren’t looking for them? One way is to provide such materials to Christ’s followers and partner with them in reaching the people they know. That’s the approach I felt led to take.

I wanted to provide more than a tract. If I were a non-believer, I wouldn’t be interested in catchy come-ons or scare tactics. Tracts are doubtless very effective with some, but I felt they wouldn’t work with me. I wanted to provide something more thought-provoking, something interesting and reasonable that would engage the mind.

So after much thought and prayer, Gloria and I came up with an idea for pocket-size books. Their trim size would be 3” X 4.5”, small enough to fit in a man’s shirt-pocket or a lady’s purse. Each book would be 64 pages—long enough to provide information and reasoning, but short enough to be easily and quickly read. We worked with an artist friend of mine, Paul Franitza, who gave them very attractive, full-color covers.

We priced them for quantity sale. We offered them in lots of 12, 40, and 100, with the price dropping to $1.00 per book for the 100-packs. Our plan was to market them to pastors, chaplains, and missionaries, as well as to interested individuals.

As I explained earlier, I am not an entrepreneur by nature. So having firmed up our idea, I approached my employer, a Christian publisher. I thought perhaps they might be interested in working with me on these books. I got a meeting with the president of the company, explained what I had in mind, and gave him everything in writing. Weeks of waiting turned into six months, and still no response whatsoever, despite reminders. Finally, I saw the handwriting on the wall and wrote him again, this time pulling the proposal off the table. In the end, however, they did agree to handle order fulfillment for us, and at a reasonable cost. They proved to be a real God-send in that area.

We needed a company name, and I was extremely conscious about finding one that would speak to non-believers picking up the books. I was determined to avoid anything like “Bible Thumpers International”. So we decided to use the name of the second series of mailers we had written for our local church evangelism program. “Living the Natural Way” thus became the name of the company. In daily usage, it was often shorted to “LNW”, which is the reason the book line eventually took the name “LNWbooks” and later, our hymns were published under “LNWhymns.com”.

To clarify the overall intent of our materials, we started using this phrase beneath the company name: “Innovative Resources for Drawing People to Christ”.

God had faithfully led us through the planning stages—concept, product, incorporation, order fulfillment, phone lines, pricing, and more. But the battle was just beginning.

continued on Wednesday

A Study in Failure, Part 1

A few months ago I told the story of how God called my wife and me to involvement in our local church evangelism program. (See What Could You Do If Nothing Else Mattered? [scroll down] and What Could You Do if Nothing Else Mattered? cont.) I wrote monthly mailers as part of Neighbor to Neighbor, an effort to draw our church’s neighborhood to Christ.

As that program wound down, the Lord began speaking to me about continuing to draw people to Him. My training, gifts, and God-given interests are in writing and publishing. Yes, I want to stay available to God in all areas, and He does sometimes lead me into unfamiliar and uncomfortable territory. I thank Him for that. Life in God is an adventure, and I don’t want to fearfully draw borders around where I’ll follow Him. But I do find that the bulk of the work He leads me to do is in areas where He has called and prepared me. For me, that means writing and publishing.

So at this point, He had me thinking about how I could write and publish materials to draw people to Him. I thank God for Christian publishers and all the suppliers, distributors, and stores who work with them. I’ve spent my life in this field. But I also know that Christian bookstores effectively reach only a tiny part of the population. Over time, it became clear that God was calling me to provide materials for people who wouldn’t walk into a Christian bookstore and buy and read a book. He was calling me to start my own specialized publishing venture.

I am not an entrepreneur by nature! Some people are energized by the process of starting and building their own companies. Not me! Give me a steady job and a predictable routine.

What’s more, I know that publishing is a hectic business. Wow, do I know that! I’ve spent my life in a publishing office. You’re constantly loaded with more work than you can possibly handle. And by the time you have one success, you’re already late for the next one. Publishing programs are voraciously hungry and must be fed more often than a newborn. The pressure is relentless.

Add to that the demands of starting a new business, and I just didn’t see how I could possibly do it. What’s more, I had gone through a serious burnout less than ten years before. If you’ve ever had that experience, you know that once is enough. I simply couldn’t make myself face all that stress and overload again. I couldn’t! It’s like lying down in a blazing fire. You just can’t force yourself to do it.

I told the Lord that He had the wrong person. I told Him that I wanted to obey Him, but I just didn’t see how I could possibly start my own publishing company.

Then came one of those times of communication from the Lord that were crystal clear. Usually He guides me by strong impressions on my heart and mind. I’ve never heard His voice audibly, but on a few occasions He’s clearly spoken specific words in my heart.

This is what He said: “Do what I tell you to do one day at a time, and leave everything else to Me.” I’ve tried to live by that wisdom ever since.

 continued on Friday

House Churches

Before elaborate organizations or church buildings, early-church Christians used private homes to gather for prayer, mutual encouragement, and a shared meal. Normal human dwellings, used for eating, sleeping, and relaxing, were turned into places of Christian fellowship. They became temples of God’s presence among believers.

According to one source, some of the oldest churches in Rome were built on sites where a house church once stood.

Having believers meet in your home would be a discomfort and a burden at times. But looking back, that discomfort is unimportant. In fact, those homes only gained lasting significance when they were dedicated to God and shared with others. Imagine all the beautiful, eternal good that was done over the years because simple Christians shared what they had.

The river of time washes away so much of what we leave behind. Future generations then receive what remains and apply what they can to their own life needs. Our present comfort or inconvenience will be insignificant to them. Were we well paid or poorly paid? Esteemed or unrecognized? It won’t matter. All that will matter is what we gave, not what we got.

Lord, take what is mine, what I grasp too tightly and fearfully, and make it Yours. What do I have that would be worth more if I shared it with others? I open my grip and release it to You. Speak, Lord, for Your servant is listening.